An event series of live one-on-one interviews.
WORK SAMPLE
Role: Producer, Editor, Host
Listen: FYP Live with Latrell James
Description: FYP Live is a live interview event that I produce and host. I was responsible for strategizing the event end to end, selecting and booking the guest, and securing the space and sponsorships. In addition to hosting the interview, my work involved curating a guest list with key influencers. I recruited and onboarded a team, including a videographer, photographer, DJ, and co-producer. The co-producer secured volunteers, created the invitation visual, and helped to execute the day of the event logistics.
Context: Latrell James is a Massachusetts based producer and artist. The Boston-native and Brockton-based artist/producer has a variety of production and feature credits with Cousin Stizz, J Cole’s label, Dreamville, and many more. His project Twelve released in May 2015, solidifying his exceptional musicality and intentionality.
Interview Focus: Shortly before the event, Latrell’s new and nationally syndicated Cheerios campaign was released. Latrell was getting a lot of interviews with outlets specifically about the commercial. I wanted my live interview to stand out, so I structured my questions to focus more on him as a person as well as his creative process and development. We talked about how he got his start, how he knows when a project is complete, the lessons that have taken him the longest to learn, and more.
video by @malcolmdigital